Post Panda SEO – blackboxsocialmedia.com There was a time, not too long ago, when life was easy on Google street. All you had to do was produce content, build tons of links to it, and there you were, ranking among the big boys in a Google search result — and enjoying the fruits of it. But things changed last year, when Google Panda hit. Some of the world’s largest websites, including companies like Ezine Articles, eHow, etc, went from dominating the SERPs to nowhere… overnight. And it was because of one reason: low quality content. Low quality content affects two sides of your SEO effort: link building and content strategy. Post-Panda Link Building: (1) One of the most popular advice SEO gurus chant before Panda hit is to submit articles to article directories. The idea was to give these directories content, in exchange for a link to your website. It used to work for a while. But here’s the problem: these directories have little — if any — editorial filter. So instead of real, useful content, you get lots of shallow, low quality articles. Google Panda hit them hard, and the link juice they pass disappeared. The same is true with “web 2.0″ websites. Don’t bother creating squidoo lenses, hubpages and the like in the attempt to build links. Not only are these sites stricter with spam control now, these also pass a lot less link value. There are — much — better ways to build links… which brings me to my next point. So what kind of links should you go for today? Here …
Rae Hoffman of outspokenmedia.com talks about the most common SEO mistakes she sees when conducting site reviews.